Fast-food Witness of Chick-fil-A: Lessons on ‘Christian Business’ [#FastFood #ChickFilA #ChristianBusiness]
Over the past decade, Chick-fil-A has rapidly risen as a leading contender in the fast-food wars, with soaring sales, ever-increasing market share, and a strong reputation for hospitality and customer satisfaction.
In 2018 alone, revenue rose by 16.7% to $10.5 billion, making Chick-fil-A the third largest restaurant chain in the United States.
Given the well-known Christian bent of the company, such success has made it a primary exhibit among those in the faith-work movement—a sterling symbol of what a successful “Christian business” can or should look like in an age of “woke capitalism.”
What is it about the distinct culture of Chick-fil-A that sets it apart from other companies?
What is it about their specific vision of Christian business and vocation that we might apply to our own economic activities—whether as workers, creators, or consumers?
Most of the public admiration seems to be largely stuck at the surface:
1. relishing in the company’s countercultural support of “family values”
2. its restaurants are closed on Sundays and tend to play Christian music in their dining areas
Others point to its
1. philanthropic work, which focuses on battling child hunger
2. caring for foster families
3. empowering employees to attend college.
These are key features of Chick-fil-A’s character and public witness, but its bigger differentiator is found in something a bit more mundane: a simple focus on serving neighbors and doing it well.
Indeed, while many “Christian businesses” seek to justify their existences by adding Bible verses on boxes or touting extra “social responsibility” flair (“We send X% of our profits to Ministry Y”), Chick-fil-A finds its primary purpose in its primary offering—delicious chicken sandwiches served with top-notch, personable service.
In turn, they remind us that hospitality and creative service are core aspects Christian work and business, regardless of product or industry.
Whether with or without tailored “pro-Christian” marketing gimmicks, God is glorified in the simple selling of simple fast food for a simple, straightforward profit.
Chick-fil-A’s fast-food witness: Lessons on ‘Christian business’
Acton Institute PowerBlog